FROM THE DESK OF JODI HERSH
Essential ideas about branding, marketing and growing a small business
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
People are not really looking for information (like this post), but they ARE looking for a solution to their problem.
Giving away your knowledge is not only a great way to help others, but it is also a great way to build your own brand and business. When you show people that you know what you are talking about, they are more likely to trust you and do business with you.
So, don’t be afraid to give away your knowledge. It will help you and others in the long run.
Most people won’t actually use the information you give away to solve their problem. Instead, they will hire you to do it for them. Even if they do solve the problem on their own, they will tell others how you helped them.
Go on, give it away.
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