ORANGE STAR BLOG
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Are you actually doing the work?
Now that you’ve answered, or at least pondered Your Year in Review Essential Questions, I have one more for you: How will you hold yourself accountable? It’s really hard to stay on track when life throws huge flaming obstacles at you. Things will happen that are beyond your control, and you will inevitably create your…
What can you choose right now to make 2022 the best yet?
Today’s question is: What can you choose right now to make 2022 the best yet? It is a variation of one of my favorites: “what can you do today that will make a difference a year from now?” Here is my answer: Rather than add more things to my to-do list this time of year,…
What excites you for the year ahead?
Happy hump day 🙂Today’s question is:What excites you for the year ahead? And as promised, here is my answer: I’m inspired and excited about rebooting my Fresh Squeezed emails and finally launching my Smartist Way™ course. It’s been a ricidulously LONG time coming. Launching Optimists Attract – An e-commerce brand of goods and apparel to express your…
Recommit your focus
Today let’s ask ourselves: Where would you like to recommit your focus? My answer: On the things that fuel me. On further reducing my exchange of time for money. On getting even more focused on which clients and projects I accept. On my own projects and art. Your turn! Reply in the comments below and…
Essential Questions and Restarting my email Newsletter
2021 marked my 28th year in business. It was also one of my hardest on a personal level. My family needed me. I was pulled in a lot of directions and found myself having to make some tough choices and reprioritize things. Lots of things. I can think of no higher priority, though, than being…
How do you make them feel?
The best marketing is not about what you say, but how you make people feel. What if you were able to make people feel good, safe, reassured, inspired? What if you made someone feel really special? What would happen then? Well I’ll tell you… They will want to buy your products, invest in what you’re…
Your Year in Review: Essential Questions
Many people don’t realize how much positive change they can create by asking and then answering the right questions. I encourage you to take some time to determine what commitments and course corrections you wish to make and then take inspired action. Let’s focus on just one per day this week so we are able…
Autonomy, Mastery, and Purpose
Traditional rewards and incentives aren’t always as effective as we think. Those if-then rewards often destroy creativity and motivation. Instead of continuing to do more of the wrong things or giving people sweeter carrots, we need to change our way.Scientists who’ve been studying motivation have given us a new approach built much more around intrinsic motivation. Around the…
How to choose the best call-to-action for your blog posts
You want your blog to be successful and you know call-to-actions are crucial, but what call-to-action is best for your blog? Many bloggers struggle with this question. There are many call-to-actions that can work well on blogs, and it’s important to choose the right one for your particular post. Let’s go over some things to…
Make Your Content Creation Effortless: Essential Tips and Strategies
Content creation can be hard to keep up with. We all know that content marketing is an essential part of any successful business strategy and yet so many people struggle to produce consistent quality content. It’s just too time-consuming! They don’t have time for it! It’s not their core business! What should they even write…
