ORANGE STAR BLOG
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Pay Attention
Today’s message is direct from Jen Sincero on being a badass: “The majority of overwhelm, exhaustion, confusion and waking up in the middle of the night feeling like someone parked a Buick on your chest, is due to lack of focus on that which empowers you.When you learn to focus on the present moment, on the…
Marketing 911
Do you ever feel like a professional fire-putter-outer? 🔥🚒👩🚒 I often do.My friends, there are no emergencies in marketing. There often is, however, a lack of planning, preparation, and perspective.Seth Godin says, “Marketing is not an emergency. It’s a planned, thoughtful exercise that started a long time ago and doesn’t end until you’re done.”Without a plan,…
The Power of Why: Your Key to Marketing Success
Good marketing is all about understanding what makes people buy and how to appeal to them. Every person looking to buy a new product or service has experienced this: they find themselves on a website, but they don’t know why this is different than any other site — their interest fades and they move on…
Why does it matter?
Every person looking to buy a new product or service has been through some version of this:They find themselves on a website, they don’t know why this is different than any other site — their interest fades and they move on to something else — ultimately buying from someone else. The first site may have…
404 Error Pages — Little things, done right, matter
When it comes to branding, every interaction, no matter how small, has an impact. This is because each interaction is an opportunity to make a good or bad impression. For example, if someone visits your website and clicks on a link that leads to a 404 page not found error, this sends a message to…
The Difference
“Today the shortcut to more is to matter—not to be different, but to do something that creates difference. It isn’t the person with the best idea who wins; it’s the person who has the greatest understanding of what really matters to people.” ~ Bernadette Jiwa from the book Difference: The one-page method for reimagining your business…
Ctrl+C / Ctrl+V – Quickly access recent and favorite clippings
In keeping track of ideas for this email newsletter and other articles, I copy/paste a lot of things for later. I also make a lot of copy/paste mistakes when moving too fast. Clipboard History Pro is one of the handiest Chrome extensions I’ve come across. It creates a digital clipping of everything you copy, allowing you…
Life lessons from Yoda
“Do or do not. There is no try.” Are you feeling overwhelmed with all the things you need to do? This simple truth from Yoda is a great reminder that in order to achieve our goals, we need to put in the effort and not just try. When we try, we are setting ourselves up…
E-A-T your way to the top in your field: Expertise, Authoritativeness, and Trustworthiness
Have you ever come across an article or website and thought to yourself, 🤔 I’m not sure if I trust this? Who is this person? Why should I believe anything she has to say? It’s never been easier to publish content and share your voice and knowledge with the world. 🎉 It’s also never been…
The Panic Monster to the Rescue
You’re staring at the computer screen, but you just can’t seem to get started on that project you’ve been dreading. You know you need to get it done, but you can’t make yourself do it. You start browsing the internet instead, and before you know it, two hours have gone by. Two days. Two weeks….
