FROM THE DESK OF JODI HERSH
Essential ideas about branding, marketing and growing a small business
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
First principles thinking is a powerful method for problem solving and creativity. It can help us understand complicated information and solve complex problems. It can also help us unlock our creative potential and move from…
Read MoreSuccess is not just about what you have or even what you do. It’s also about who we are, and how we choose to show up for the people in our lives and ourselves.Limitless author Jim…
Read MoreAs “smartist,” I practice essentialism to accomplish more by doing less.Author Greg McKeown says “The way of the Essentialist means living by design, not by default.”“It is about applying the principles of ‘less but better’ to how we live…
Read MoreObvious to you. Amazing to others. Are you holding back something that seems too obvious to share? Brilliant observations by Derek Sivers.
Read MoreI’m happy to share that I have successfully been publishing daily (weekday) content since Jan 1. 🎉 Until now, I really struggled to produce content on any sort of regular schedule. So what changed? hmm,…
Read MoreToday’s message is direct from Jen Sincero on being a badass: “The majority of overwhelm, exhaustion, confusion and waking up in the middle of the night feeling like someone parked a Buick on your chest, is…
Read MoreDo you ever feel like a professional fire-putter-outer? 🔥🚒👩🚒 I often do.My friends, there are no emergencies in marketing. There often is, however, a lack of planning, preparation, and perspective.Seth Godin says, “Marketing is not an…
Read MoreEvery person looking to buy a new product or service has been through some version of this:They find themselves on a website, they don’t know why this is different than any other site — their…
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When it comes to branding, every interaction, no matter how small, has an impact. This is because each interaction is an opportunity to make a good or bad impression. For example, if someone visits your…
Read More“Today the shortcut to more is to matter—not to be different, but to do something that creates difference. It isn’t the person with the best idea who wins; it’s the person who has the greatest…
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