FROM THE DESK OF JODI HERSH
Essential ideas about branding, marketing and growing a small business
Weekday emails to help exceptional people like YOU bring your visions to life.
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
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Humans are really good at asking questions and looking for answers.
The latest data shows that Google processes over 99,000 searches every single second (Internet Live Stats, 2022). This makes more than 8.5 billion searches a day (Internet Live Stats, 2022).
Why, then, do we as entrepreneurs struggle to ask ourselves these essential questions?
- What are we doing? (What are we really selling beyond the utility of the product or service?)
- Why are we doing it?
- Why are WE the people to do it?
- Who is it for, and what do they want? Why will they care?
- How can we add more value?
- What does success look like today, this year, next year, and five years from now?
- What matters most right now? What do we need to do today, to make sure that we can keep doing the things?
We often get so busy we don’t have time to focus on these core questions. Yet these are the essential questions that will help you focus on what’s really important and make sure you’re headed in the right direction.
Take some time out of your day to think about these things, it will be worth it in the long run.
Take some time out of your day to think about these things, it will be worth it in the long run.
Adapted from Bernadette Jiwa’s 30 questions every entrepreneur should answer
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