ORANGE STAR BLOG
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Edit ruthlessly
“Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.” ~ Antoine de Saint-Exupéry It can be harder to write something short and concise than something long. When you are constrained by space, you have to be more thoughtful about every word you use and…
The AIDA Framework – Attention > Interest > Desire > Action
The AIDA Framework is a simple yet powerful marketing tool that can help you structure your content in a way that attracts attention, generates interest, and leads to conversions. It works great for website copy, paid ads, email marketing, blog posts — just about anywhere you might want to use persuasive content. Once you’ve piqued your…
People can’t remember more than 3 points from a speech
Well, this is alarming: People can’t remember more than 3 points from a speech. – kk.orgNow think about your last PowerPoint presentation. 😲Embrace the Power of Three.“No one will ever complain that you’ve made things too simple to understand.” ~ Ann Handley
If you have something important to say, use a visual
90% of information absorbed by the brain is visual.¹ We process visual info 60,000x faster than text.¹ Over time, we remember images better than words; and unlike text, the effect is magnified with each viewing. On Facebook, photos are shared more than status updates or links, and videos are shared more than photos. In an…
Effortless thought-leadership: simplify and speed up your process
54% of decision-makers say they spend more than one hour per week reading and reviewing thought-leadership content. (Edelman/LinkedIn 2021)¹ What if your content is the one that captures their attention and becomes their go-to source for information on a particular topic? Producing thought-leadership content can be a daunting task. Most of us don’t have the time…
The 5-Second Rule
If someone lands on your website and doesn’t immediately understand what you do, who it’s for, and why it matters, they will leave. In order to keep visitors on your site or reading your content, you need to make sure that the first 5 seconds are clear and concise. This 5-second rule can be applied…
Hitting Publish
I’m happy to share that I have successfully been publishing daily (weekday) content since Jan 1. 🎉 Until now, I really struggled to produce content on any sort of regular schedule. So what changed? hmm, what didn’t?! Today, I’m breaking down how I am consistently putting out daily content in just a few hours per week. I’m…
Make Your Content Creation Effortless: Essential Tips and Strategies
Content creation can be hard to keep up with. We all know that content marketing is an essential part of any successful business strategy and yet so many people struggle to produce consistent quality content. It’s just too time-consuming! They don’t have time for it! It’s not their core business! What should they even write…
No one really needs MORE content from you
No one really needs MORE content from you. What if I told you that Nobody really wants more information from you. Nobody wants your free plus shipping book. Nobody wants your free checklist. They don’t even really want your paid content. Whaaaaa? Really. They don’t really want information. What they want is the TRANSFORMATION it promises. They want…
How to Be a More Consistent Content Creator
We’re held back from achieving our potential, not by a lack of ideas, but by a lack of consistent execution.” ~ The 12 Week Year Most content creators struggle to be consistent. The intention is there but we are so busy with other things we often don’t have enough time or energy left over to…
