ORANGE STAR BLOG
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Social Media Marketing: Are You Ready to Quit?
You’re not alone if you feel like you’ve been putting a lot of effort into social media marketing with little to show for it. In fact, you may be wondering if social media is the best way to reach your customers or attract new ones.I do have friends and colleagues organically generating traffic and email…
The 5-Second Rule
If someone lands on your website and doesn’t immediately understand what you do, who it’s for, and why it matters, they will leave. In order to keep visitors on your site or reading your content, you need to make sure that the first 5 seconds are clear and concise. This 5-second rule can be applied…
10X vs. 10%
Faced with a multitude of competing demands, it can be easy to work on the wrong things.There are times I have felt I am the poster child for this. I have too many ideas and get caught up in the minutia of what is involved in execution.If we’re not careful, this can lead to wasting…
The Problem with Fancy Features
If you want to create a successful product (or service), you need to focus on solving real problems. Too often, businesses try to add in fancy features that don’t really serve a purpose.Steve Jobs famously said “Innovation is not about saying yes to everything. It’s about saying no to all but the most crucial features.”Not all features…
How to make the Smartist decisions
I sometimes have trouble making what feel like big decisions. Perhaps it is the Libra in me constantly weighing my options. Unchecked, it can be quite an obstacle. At its worst, it becomes analysis paralysis. Decision-making is a critical part of our daily lives both as individuals and entrepreneurs, and we’re making a staggering estimated 35,000 decisions every single…
Why is this so hard? What if this could be easy?
“Getting ahead doesn’t have to be as hard as we make it. No matter what challenges or obstacles we face, there is a better way: instead of pushing ourselves harder, we can find an easier path.” ~ Greg McKeown, EffortlessMcKeown says “When the essentials become too hard to handle, you can either give up on them or…
When there are too many options, we tend to choose none
When there are too many options, we tend to choose none. Too many options can be overwhelming, and when we’re overwhelmed, we’re less likely to make a decision at all. This is the paradox of choice. Simplify your offer and your message. Less is almost always more. The less choice you give people, the easier…
Living by Design 📐
As “smartist,” I practice essentialism to accomplish more by doing less.Author Greg McKeown says “The way of the Essentialist means living by design, not by default.”“It is about applying the principles of ‘less but better’ to how we live our lives now and in the future…making cutting, condensing, and correcting a natural part of our daily routine…”Ask yourself ‘What…
Could I do better?
The truth is, we will never be able to do “enough.” Rather than “Can I do more?” what if we ask “Could I do better?” It’s not about “finding the time.” It’s about how we spend our limited resources of time and energy. Do less, but do it better. That’s where the magic happens. Alohomora,
What can you choose right now to make 2022 the best yet?
Today’s question is: What can you choose right now to make 2022 the best yet? It is a variation of one of my favorites: “what can you do today that will make a difference a year from now?” Here is my answer: Rather than add more things to my to-do list this time of year,…
- « Previous
- 1
- 2
- 3
- Next »
