ORANGE STAR BLOG
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Mid-year reflections: What worked? What didn’t?
Holy shit, it’s Elvis, I mean August. I can’t believe half the year is over. How are you doing? You holding up OK? Back in June, I was thinking maybe I’d take a little break from Fresh Squeezed for July, but then I thought, Nah, I can do it, and well… I shoulda listened to that…
Revenue is not the only way to keep score
One of the things I love about being an entrepreneur is that there are so many ways to measure success. Revenue is not the only way to keep score. Profit can also be measured in time, energy, and money. What do you value more? Is it more freedom? Time with your family? Financial security? The…
10X vs. 10%
Faced with a multitude of competing demands, it can be easy to work on the wrong things.There are times I have felt I am the poster child for this. I have too many ideas and get caught up in the minutia of what is involved in execution.If we’re not careful, this can lead to wasting…
Measure output not outcomes
Are you actually doing the work that will lead to the desired outcomes?If you are, the results will come.By focusing your weekly goals on your outputs (lead indicators), which are 100% in your control — you are more likely to improve your results (lag indicators) — which are not 100% in your control).“We’re held back…
How to easily find your 3 most important conversion rates
Conversion rates are one of the most important key performance indicators (KPI) in digital marketing. You may be spending money getting traffic, but is it converting to leads? To sales? Which activity is driving that and which isn’t? You may be creating tons of content, but is it getting traffic and engagement? Which posts are…
Fresh Squeezed 006: When things don’t go as planned
Sometimes, despite all our efforts, things don’t go as planned. Shocking, I know! This Fresh Squeezed email is supposed to go out on Tuesdays at 7am. I didn’t make it happen this week. I’m sure I could have, but I prioritized other things knowing the repercussions of pushing this back were more palatable than those…
Fresh Squeezed 005: Essential Questions
How would you summarize the year?Me? I’m tired of all the jokes, memes, and complaining about 2020. To be honest, 2020 was a good year for me in a lot of ways. Sure, COVID, lockdown, social distancing, volatile markets… but all of those things are beyond my control. The things that are in my control went quite well! …
Instagram Tips for Building Brands
Wondering whether you not you should use Instagram as a business? If your audience is using it, of course! Instagram is a growing channel that enables you to grow and humanize your brand, showcase your product/service, company culture, delight customers, and generate new business. With over 400 million users and over 80 million posts per day, it has become a viable tool in social media marketing…
