ORANGE STAR BLOG
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Things don’t have to be hard to be valuable
It does not have to be hard (unless you say it does). You can like what you do and have fun doing it.Seems stunningly obvious when you see it in print, but how often do we make things harder than they need to be?I strive to provide elegantly simple solutions to complex problems… Yet sometimes…
Improve your sales by leveraging the 5 major motivators of human behavior
Have you ever wondered why people buy some things and not others? Or why some people are able to sell ice to Eskimos? It’s not because they have better products or services — it’s because they know how to leverage human behavior. People buy with emotions first and then justify with logic afterward. If your…
How to make the Smartist decisions
I sometimes have trouble making what feel like big decisions. Perhaps it is the Libra in me constantly weighing my options. Unchecked, it can be quite an obstacle. At its worst, it becomes analysis paralysis. Decision-making is a critical part of our daily lives both as individuals and entrepreneurs, and we’re making a staggering estimated 35,000 decisions every single…
How to fall in love with your business again
Starting a business can be a little bit like falling in love. You are excited about the possibilities, you can’t wait to get started, and you are completely committed to making it work. Then the honeymoon period fades away… This is when the trouble starts. The feelings of love fade away and they may disappear…
Autonomy, Mastery, and Purpose
Traditional rewards and incentives aren’t always as effective as we think. Those if-then rewards often destroy creativity and motivation. Instead of continuing to do more of the wrong things or giving people sweeter carrots, we need to change our way.Scientists who’ve been studying motivation have given us a new approach built much more around intrinsic motivation. Around the…
Shawn Anchor: The happy secret to better work
Happiness inspires us to be more productive We believe we should work hard in order to be happy, but could we be thinking about things backwards? In this fast-moving and very funny talk, psychologist Shawn Achor argues that, actually, happiness inspires us to be more productive. Did you know: 90% of your happiness comes from…
