ORANGE STAR BLOG
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
If you have something important to say, use a visual
90% of information absorbed by the brain is visual.¹ We process visual info 60,000x faster than text.¹ Over time, we remember images better than words; and unlike text, the effect is magnified with each viewing. On Facebook, photos are shared more than status updates or links, and videos are shared more than photos. In an…
Cut down on email search time with Gmail Tabs
Do you spend a lot of time searching for messages in Gmail? Do you get frustrated with the amount of time it takes to find what you’re looking for? If so, I have something for you and it’s free:Gmail Tabs for Chrome.Cut down on email search time. Gmail Tabs places your most frequently used Gmail labels…
Effortless thought-leadership: simplify and speed up your process
54% of decision-makers say they spend more than one hour per week reading and reviewing thought-leadership content. (Edelman/LinkedIn 2021)¹ What if your content is the one that captures their attention and becomes their go-to source for information on a particular topic? Producing thought-leadership content can be a daunting task. Most of us don’t have the time…
Safer, Easier, Better: Use a Password Manager
Does your email arrive via magic owl 🦉? No? Then you should be using a password manager.Here are the four best ones to choose from according to Zapier:I personally use LastPass and have for many years. Some features I like are: It works cross-device so I can use it to easily log in to all my sites and tools…
Wait, before you go…
Did you know that over 70% of visitors who abandon your website will never return? 😲If people are leaving your website without taking any action, that means you’re wasting practically all of your marketing efforts.Considering that existing customers and email subscribers are 16x more likely to make a purchase than a regular website visitor, it’s…
How I Am Consistently Putting Out Daily Content
I’m happy to share that I have successfully been publishing daily (weekday) content since Jan 1. 🎉 Until now, I really struggled to produce content on any sort of regular schedule. So what changed? The format and my mindset, for starters. I’m just as busy with clients and family as I was before — nothing…
Hitting Publish
I’m happy to share that I have successfully been publishing daily (weekday) content since Jan 1. 🎉 Until now, I really struggled to produce content on any sort of regular schedule. So what changed? hmm, what didn’t?! Today, I’m breaking down how I am consistently putting out daily content in just a few hours per week. I’m…
Ctrl+C / Ctrl+V – Quickly access recent and favorite clippings
In keeping track of ideas for this email newsletter and other articles, I copy/paste a lot of things for later. I also make a lot of copy/paste mistakes when moving too fast. Clipboard History Pro is one of the handiest Chrome extensions I’ve come across. It creates a digital clipping of everything you copy, allowing you…
How do you know if your content is being copied?
With the click of a button, anyone in the world can copy your content and publish it on their website.One easy way to protect your content is to use a plagiarism checker.Enter a URL into this free tool to detect any duplicate content elsewhere on the web. It’s also useful to check for any inadvertent plagiarism…
⏳ My secret timesaver
This free Chrome extension is a huge timesaver in Gmail, Google Docs, LinkedIn, Salesforce and wherever else you may be.You can create shortcuts for the text you type and the browser-based actions you perform often.Save any “snippet” of text as a template and give it a shortcut. (ie: try /ty for a thank you sentence.)Type the shortcut and the snippet…
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