ORANGE STAR BLOG
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Shawn Anchor: The happy secret to better work
Happiness inspires us to be more productive We believe we should work hard in order to be happy, but could we be thinking about things backwards? In this fast-moving and very funny talk, psychologist Shawn Achor argues that, actually, happiness inspires us to be more productive. Did you know: 90% of your happiness comes from…
Talking WordPress and Ecommerce with Kim Doyal on Facebook Live
Kim Doyal, The WordPress Chick, had me on her show to talk about my Live Love Dogs project, Ecommerce, WordPress, Digital Marketing, and of course… dogs. This was my first Facebook live and my dogs were putting on a show of their own just over my shoulder. If you view the video on Facebook directly,…
Simple Guide to Keyword Research 2017
Want to do keyword research the right way? Then check out this insanely actionable SEO tutorial. In this video SEO expert Brian Dean from Backlinko.com reveals his 5-step process for finding awesome keywords that your competition doesn’t know about. Here’s a breakdown of what you’ll learn: The simple, 5-step process he uses to find untapped…
How Ideas Spread
Ideas that spread, win. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones. Godin is the author of many books, my favorite of which is Purple Cow. We’ve all driven down highways passing cows. No one stops and says, hey…
Storytelling in Business
Filmmaker Andrew Stanton (“Toy Story,” “WALL-E”) shares what he knows about storytelling — starting at the end and working back to the beginning. “If history were taught in the form of stories, it would never be forgotten.” ― Rudyard Kipling, The Collected Works Humans have been communicating through stories since the dawn of, well, humans. From cave…
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