ORANGE STAR BLOG

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shawn anchor the happy secret to better work video

Shawn Anchor: The happy secret to better work

Happiness inspires us to be more productive We believe we should work hard in order to be happy, but could we be thinking about things backwards? In this fast-moving and very funny talk, psychologist Shawn Achor argues that, actually, happiness inspires us to be more productive. Did you know: 90% of your happiness comes from…

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simple guide to keyword research

Simple Guide to Keyword Research 2017

Want to do keyword research the right way? Then check out this insanely actionable SEO tutorial. In this video SEO expert Brian Dean from Backlinko.com reveals his 5-step process for finding awesome keywords that your competition doesn’t know about. Here’s a breakdown of what you’ll learn:  The simple, 5-step process he uses to find untapped…

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seth godin how ideas spread

How Ideas Spread

Ideas that spread, win. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones. Godin is the author of many books, my favorite of which is Purple Cow.  We’ve all driven down highways passing cows. No one stops and says, hey…

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andrew stanton tn

Storytelling in Business

Filmmaker Andrew Stanton (“Toy Story,” “WALL-E”) shares what he knows about storytelling — starting at the end and working back to the beginning. “If history were taught in the form of stories, it would never be forgotten.” ― Rudyard Kipling, The Collected Works Humans have been communicating through stories since the dawn of, well, humans. From cave…

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