ORANGE STAR BLOG
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
And the answer is…Sales
Why are you creating and promoting content? Let me answer that for you, it’s sales. It is always sales. Yes, leads convert to sales. That is part of it. But ultimately, the goal is sales. You don’t need a website, you need sales. You don’t need followers, you need sales. You don’t need subscribers, you…
The truth about getting started
Happy new year, my friend. As we begin the new year, let’s talk about the truth about getting started. The best time to start something was yesterday. The second best time to start is now. Wherever you are, that’s a good place to start. Start before you are ready. It’s easy to get overwhelmed by…
5 tips for kicking the new year off with an amazing content strategy
Is 2021 going to be your year? Of course it is! We are surrounded by opportunity. Every year is what you make it. Define success on your terms — not anyone else’s — and make it happen. This is my favorite week of the year. I plan this week off every year. Some years more…
Fresh Squeezed 006: When things don’t go as planned
Sometimes, despite all our efforts, things don’t go as planned. Shocking, I know! This Fresh Squeezed email is supposed to go out on Tuesdays at 7am. I didn’t make it happen this week. I’m sure I could have, but I prioritized other things knowing the repercussions of pushing this back were more palatable than those…
Fresh Squeezed 005: Essential Questions
How would you summarize the year?Me? I’m tired of all the jokes, memes, and complaining about 2020. To be honest, 2020 was a good year for me in a lot of ways. Sure, COVID, lockdown, social distancing, volatile markets… but all of those things are beyond my control. The things that are in my control went quite well! …
Fresh Squeezed 004: What could you do today that would matter a year from now?
What could you do today that would matter a year from now? Almost every day I talk with people about their big ideas and their businesses…all the things they “are going to do.” Their intentions are true, but the reality is that the majority of these things never happen in reality. Their ideas may be…
Fresh Squeezed 003: Ideaphoria
I just spent the last four socially distant days repainting my studio. Yeah, looks great, thanks for asking! 😉 Not only did the walls really need it, but so did my head.Taking a step back from the daily grind, the deadlines, the competing priorities and expectations and simply losing myself in the process of painting…
I have ideaphoria
“You don’t need more time, you just need to decide” ~Seth Godin I am an idea factory. They are not all good, and I can’t possibly act on them all. There is a mystical art to self-editing, or knowing what to pursue and what to release. You really never know, so I just go with…
Fresh Squeezed 002: Inspiration
Rumor has it that I get all my ideas from other people. It’s true. Inspiration is all around us. To keep your tank filled, surround yourself with interesting, positive, smart, inspiring people. Similarly, if you consume and surround yourself with good art, music, fiction, prose, or film, etc., I can’t imagine you’d ever run out…
Inspiration is all around us
To keep your tank filled, surround yourself with interesting, positive, smart, inspiring people. Similarly, if you consume and surround yourself with good art, music, fiction, prose, or film, etc., I can’t imagine you’d ever run out of ideas. It’s important to stay inspired. My job requires me to be creative on demand. With each new…
