ORANGE STAR BLOG
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
E-A-T your way to the top in your field: Expertise, Authoritativeness, and Trustworthiness
Have you ever come across an article or website and thought to yourself, 🤔 I’m not sure if I trust this? Who is this person? Why should I believe anything she has to say? It’s never been easier to publish content and share your voice and knowledge with the world. 🎉 It’s also never been…
The curse of knowledge
Have you ever been frustrated by the curse of knowledge? (Attention) The curse of knowledge is a cognitive bias that occurs when someone who knows more about a topic than others can’t understand why they don’t know it. It makes it hard to explain things in a way that makes sense for everyone, but there…
Autonomy, Mastery, and Purpose
Traditional rewards and incentives aren’t always as effective as we think. Those if-then rewards often destroy creativity and motivation. Instead of continuing to do more of the wrong things or giving people sweeter carrots, we need to change our way.Scientists who’ve been studying motivation have given us a new approach built much more around intrinsic motivation. Around the…
Livestream with Lee Jackson and Kim Doyal about the Content Creators Planner
Introduction to the Content Creators Planner with Kim and Jodi You can also follow our journey on the Content Creators Facebook Page.
The behind-the-scenes story of creating the Content Creators Planner
Four weeks left in the year. Can you believe it? When I look back on the goals I had created for the last few months of the year it looks like I will hit maybe 50% of them. I’m not being too hard on myself, though, because in that time I’ve accomplished a lot and…
The Content Creators Planner — my first physical product
When you have the right idea at the right time and the right person to do it with, something magical happens. It’s like time folds in on itself. You get hyper-focused and things happen very quickly. That’s how it has been with The Content Creators Planner. This is my first physical product (other than my…
Superpowers, 80,000 Ideas, and How to Turn Overwhelm on its Head
In a recent interview with Krista Martin for Six Figure Impact® LIVE, Krista noted that one of my secret weapons is my ability to come up with at least 80,000 ideas for each of my clients. I loved that. Some might find that overwhelming, but if you listen in to the interview, you’ll hear how…
The Smartist Way: an essentialist roadmap to marketing success (webinar replay)
Tame the chaos, end the overwhelm, and get growing. Most small businesses have a few common goals: BE SEEN AS AUTHORITY (STAND OUT) GET MORE LEADS & OPPORTUNITIES GET NEW CUSTOMERS & MAKE MORE MONEY So why, then, is marketing so hard and overwhelming? Why is it that we start “doing all the things” everyone…
Expert Profiles Atlanta Interview: Building the right systems for your business
Listen to “Jodi Hersh – Atlanta Web Designer and Graphic Artist On Building The Right Systems For Your Business” on Spreaker. Listen in iTunes | Youtube | iHeartRadio | Stitcher Atlanta Expert Profiles host Neil Howe interviewed me about building the right systems for your small business. You don’t need a website. You need a…
Talking WordPress and Ecommerce with Kim Doyal on Facebook Live
Kim Doyal, The WordPress Chick, had me on her show to talk about my Live Love Dogs project, Ecommerce, WordPress, Digital Marketing, and of course… dogs. This was my first Facebook live and my dogs were putting on a show of their own just over my shoulder. If you view the video on Facebook directly,…
