FROM THE DESK OF JODI HERSH
Essential ideas about branding, marketing and growing a small business
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
54% of decision-makers say they spend more than one hour per week reading and reviewing thought-leadership content. (Edelman/LinkedIn 2021)¹ What if your content is the one that captures their attention and becomes their go-to source…
Read More10 Laws of Simplicity (get the book) Reduce: The simplest way to achieve simplicity is through thoughtful reduction. Organize: Organization makes a system of many appear fewer. Time: Savings in time feel like simplicity. Learn: Knowledge makes everything simpler.…
Read MoreDoes your email arrive via magic owl 🦉? No? Then you should be using a password manager.Here are the four best ones to choose from according to Zapier:I personally use LastPass and have for many years. Some features I…
Read MoreDid you know that 75% of blog views and 90% of blog leads come from old posts?¹ Look at your website analytics, do you see traffic going to older blog posts? When was the last time…
Read MoreSometimes we focus on details that don’t matter while other times these details can be a winning difference.When it comes to selling a house, it’s clear why making it smell like fresh baked cookies can…
Read More“Building a sustainable and fulfilling business isn’t just about finding enough customers—it’s about finding enough of the right customers.” ~ Bernadette Jiwa Here are ten questions you can ask yourself to guide your thinking about what…
Read MoreSometime back in 1988, I played and sang “The Weight” in a bar in Ypsilanti, MI with my friend Bob. Thankfully, there is no video. For the 50th anniversary of the song, Playing for Change…
Read MoreDid you know that over 70% of visitors who abandon your website will never return? 😲If people are leaving your website without taking any action, that means you’re wasting practically all of your marketing efforts.Considering…
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People have a natural tendency to decide to “do things later” unless there’s a compelling reason to act now.In business, “later” turns into “never” if the customer forgets about you.So how can you encourage people…
Read MoreYou’re not alone if you feel like you’ve been putting a lot of effort into social media marketing with little to show for it. In fact, you may be wondering if social media is the…
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