FROM THE DESK OF JODI HERSH
Essential ideas about branding, marketing and growing a small business
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
With so much information at our fingertips, it can be difficult to get your message heard above the noise.
By building a relationship of trust, you will be able to convert readers into believers and get your message heard. And building a relationship of trust is essential for any successful communication campaign.
When readers trust what you are saying, they are more likely to take action and invest in your message. It also helps them feel confident in the information they are receiving, which may encourage them to share it with others.
Yet trust is a funny thing. It’s something that has to be earned, but it’s also something that can be lost in an instant. And once it’s gone, it can be incredibly difficult to get back.
That’s why consistency is so important when it comes to building trust. If you’re consistent in your words and actions, people will begin to trust you. They’ll know that you mean what you say and that you’re a person of your word. But if you’re inconsistent, they’ll start to question your motives and wonder if they can really rely on you.
By being transparent and honest, sharing personal stories, providing evidence and citing sources, and using positive reinforcement, you can build a relationship of trust with your readers. Being consistent in everything you do is the best way to keep it.
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Essential ideas about branding, marketing and growing a small business.
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