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FROM THE DESK OF JODI HERSH

Essential ideas about branding, marketing and growing a small business

Weekday emails to help exceptional people like YOU bring your visions to life.

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Fresh Squeezed 004: What could you do today that would matter a year from now?

What can you do today that would matter a year from now?

What could you do today that would matter a year from now?

Almost every day I talk with people about their big ideas and their businesses…all the things they “are going to do.” Their intentions are true, but the reality is that the majority of these things never happen in reality. Their ideas may be great, but the actions to support them are lacking.

I often wonder why this is so. Do we not want it enough? Are we undisciplined? Unfocused? Afraid? Unsure? Distracted? Overwhelmed?

Yes. We are human, so all of that.

The truth is, the only thing standing in your way is you. (and me, of course, because I am the obstacle in the pathway of all human progress).

Amelia Earhart said “The most effective way to do it, is to do it.”  Well put, Amelia, well put. ✈️

I can’t guarantee you success, but I can guarantee that if you take consistent imperfect action, your odds of success increase exponentially.

You can’t just think about the things you should be doing. You actually need to be doing those things.

Are you actually doing the work (lead indicator)?  If you are, the results will come (lag indicator).

Stack the odds in your favor by focusing on your outputs (lead indicators), which are 100% in your control. If you do this, you are more likely to improve your results (lag indicators) — which are not 100% in your control.

According to The 12-Week Year, “…if you successfully complete 85 percent of the activities in your weekly plan, then you will most likely achieve your objectives.”

Keep it simple:

  1. Define your focus/goal is for the next 90 days (If not 90 days, it must still be time-bound)
  2. Plan your essential weekly actions each week
  3. Keep track of your execution (not just your outcomes)


So tell me, what’s preventing you from taking action?  What is the next required step towards your goal?

Jodi Hersh sig

 

 

 

 

The Essentials

Be, Do, Have, Share

Brain Coach Jim Kwik’s Four-Word Formula for Success.
Watch now


How Julia Child Used First Principles Thinking

(via Farnam Street, Brain Food No. 396)
There’s a big difference between knowing how to follow a recipe and knowing how to cook. If you can master the first principles within a domain, you can see much further than those who are just following recipes. That’s what Julia Child, “The French Chef”, did throughout her career.
Read more


“We mistakenly believe that there is a lot of time left in the year, and we act accordingly. We lack a sense of urgency, not realizing that every week is important, every day is important, every moment is important. Ultimately, effective execution happens daily and weekly!”

~ Brian Moran, The 12 Week Year
Read the book

 


What’s Happening

HOLIDAY ORDER-BY DATES
For the Dog Lovers in Your LIfe
Apparel, Mugs & Pillows: Dec 10 (Standard Shipping) / Dec 14 (Express)
Pet Portraits: Dec 10
LiveLoveDogs.com


 

JAN 8-9, 2021
CONTENT MARKETING ACCELERATOR
Plan your content strategy for Q1 2021 with us live!
We’ll help you plan what content to create to convert leads, and drive sales.


HOLIDAY SAVINGS
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Whenever you decide to take action, there are several ways I can help:

THE SMARTIST WAY
Get on the waitlist for my course
An essentialist approach to branding and marketing for small business

ORANGE STAR DESIGN
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Beautiful Brands – Websites that Sell – Powerful Marketing

CONTENT CREATORS PLANNER
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Just for fun:
LIVE LOVE DOGS // Pawsitively fetching sWag for dog lovers
JODI HERSH FINE ART // Photography & Mixed Media

Subscribe to Fresh Squeezed

Essential ideas about branding, marketing and growing a small business.

Weekday emails to help exceptional people like YOU bring your visions to life.

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