FRESH SQUEEZED newsletter

FROM THE DESK OF JODI HERSH

Essential ideas about branding, marketing and growing a small business

Weekday emails to help exceptional people like YOU bring your visions to life.

Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.

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Wise and succinct

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Wise and succinct. A powerful combination.”

– Keryl O.

Thought-provoking

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I luv receiving your emails. They are poignant and thought-provoking.

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Tao of Jodi

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Blow me away!

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“Your emails wake me up every day and blow me away! …I love what you are doing.”

– L.A.

Bite-sized!

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“…These little emails are great! Bite sized-something I can quickly digest and move on…Keep up the excellent work!”

– Missy B.

Useful and really inspiring!

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– Laurie A.

LOVE LOVE LOVE

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I LOVE LOVE LOVE LOVE LOVE LOVE your messaging…”

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Jodi's Mind Juice

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Thoughtful, helpful and inspiring

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Loving Fresh Squeezed!

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Loving Fresh Squeezed! I am inspired by how you are doing it all…”

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Great stuff

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“I really do enjoy your daily posts, Jodi! you curate some great stuff and you’re a great writer yourself :-)”

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I love your email

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I love your email from Fresh Squeezed! You are brilliant at what you do.”

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10X vs. 10%

By Jodi Hersh | April 4, 2022

Faced with a multitude of competing demands, it can be easy to work on the wrong things.There are times I have felt I am the poster child for this. I have too many ideas and…

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Paul Simon on Inspiration

By Jodi Hersh | April 1, 2022

All new ideas are just a combination of preexisting ideas.So where do you find these preexisting ideas?Everywhere! Inspiration is all around us, we just need to be open to it. Appropriate and recombine — Steal Like…

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The Problem with Fancy Features

By Jodi Hersh | March 31, 2022

If you want to create a successful product (or service), you need to focus on solving real problems. Too often, businesses try to add in fancy features that don’t really serve a purpose.Steve Jobs famously…

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Willpower is Overrated

By Jodi Hersh | March 29, 2022

It’s a common misconception that successful people are more disciplined or have more willpower than the average person. The truth is, they don’t — they build systems to make hard things easier to do.Winging it may…

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The Story Behind the Orange Star Name

By Jodi Hersh | March 25, 2022

Yesterday I shared some tips for naming a business, product, or service. Several replied asking what inspired my business name Orange Star Design, so here’s my story. In 1993 I incorporated my business as Jodi…

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What’s in a name?

By Jodi Hersh | March 24, 2022

Maybe you Can’t Kill the Rooster but you can kill your business/book/product/service with a lousy name. When it comes to naming a business or product, following a few simple tips can make all the difference. Here…

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