FROM THE DESK OF JODI HERSH
Essential ideas about branding, marketing and growing a small business
Weekday emails to help exceptional people like YOU bring your visions to life.
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Many people focus on social media as a way to generate more leads and sales, but the truth is, Organic and Paid Search together dominate website traffic by a wide margin for nearly every industry. In terms of revenue results, Organic Search is also the largest channel.
A recent BrightEdge study revealed that:
- Organic Search remains the dominant source web traffic
- Paid Search continues to grow
- Organic Social Media is flat since 2014 at 5%, and though ubiquitous, contributes on average 1/3 as much traffic as Paid Search and just 1/11 as much as Organic Search.
What does this mean for small business marketers?
- Focus on SEO for driving traffic: Optimize your website for SEO, create and publish high-quality content on your site, build backlinks to your site
- Focus less on social media: By all means, use social media to network and nurture relationships, but do not waste energy on organic social as a source of web traffic.
Subscribe to Fresh Squeezed
Essential ideas about branding, marketing and growing a small business.
Weekday emails to help exceptional people like YOU bring your visions to life.
