ORANGE STAR BLOG
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Indifference — the #1 reason customers change brands/companies
Did you know the #1 reason customers change brands/companies is because of perceived indifference?Too often, customers feel like just another number. And when they don’t feel like your company values them, they’re going to go somewhere that does.The opposite of indifference is care, so start caring about your customers today and they’ll be more likely…
Converting Readers to Believers
With so much information at our fingertips, it can be difficult to get your message heard above the noise. By building a relationship of trust, you will be able to convert readers into believers and get your message heard. And building a relationship of trust is essential for any successful communication campaign. When readers trust what…
Treat your clients like you love them 🧡
When was the last time you received exceptional customer service? How did it make you feel? Did you tell anyone about it? Treat your clients like you love them. When we feel appreciated and valued, we are more likely to be loyal and stick with a company or person. We are also more likely to…
Could it really be this simple?
Three general rules, inspired by Ann Handley. Could it really be this simple? Be useful. Be helpful. Be known as a source of solid information. That is all. PS Her Total Annarchy newsletter is one of my favorites
“Bad marketing values promotions. Good marketing promotes values.”
“Bad marketing values promotions. Good marketing promotes values.” ~ Simon SinekWhen you promote values, you’re connecting with people on a deeper level. You’re speaking to their core beliefs and helping them see how your product or service aligns with those beliefs.Values are what drive people to make decisions. And when it comes to buying something, people…
Your email signature
Have you given much thought to your email signature? If not, you should start!A professional-looking email signature can make a good impression. With a bit of creativity, it can even help you stand out.It’s easier than you might think with this free email signature generator from Hubspot. Here are the instructions.
Make them feel important
“Everyone wants to feel Important. The more important you make people feel, the more they’ll value their relationship with you. The more interest you show in other people, the more important they’ll feel. Making someone feel important is not difficult, yet is rare in today’s world: pay attention, listen intently, express interest and ask questions.” ~ Excerpt…
The right customers
“Building a sustainable and fulfilling business isn’t just about finding enough customers—it’s about finding enough of the right customers.” ~ Bernadette Jiwa Here are ten questions you can ask yourself to guide your thinking about what kind of customers will enable you to do your best work.
Essential questions entrepreneurs should ask themselves
Humans are really good at asking questions and looking for answers.The latest data shows that Google processes over 99,000 searches every single second (Internet Live Stats, 2022). This makes more than 8.5 billion searches a day (Internet Live Stats, 2022). Why, then, do we as entrepreneurs struggle to ask ourselves these essential questions? What are we doing? (What are…
Don’t make me think — what should I do next?!
Don’t make me think. It’s a philosophy that good UX designers live by, and it should be your business’s mantra as well.If someone discovers you, whether via referral, social media, speaking, or search engine results, how easy is it for them to determine their next step?Is there clear messaging about what you do and for…
