ORANGE STAR BLOG
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Could it really be this simple?
Three general rules, inspired by Ann Handley. Could it really be this simple? Be useful. Be helpful. Be known as a source of solid information. That is all. PS Her Total Annarchy newsletter is one of my favorites
The Essentialist’s Dilemma: Social Media vs. Google
92.96% of global traffic comes from Google search, Google Images, and Google Maps. (Sparktoro, via ahrefs) So then why do people spend so much time and effort on social media? For some, it may make sense. I just can’t help but come back to the core question of essentialism: Are you focusing your time, energy, and attention where it…
Effortless thought-leadership: simplify and speed up your process
54% of decision-makers say they spend more than one hour per week reading and reviewing thought-leadership content. (Edelman/LinkedIn 2021)¹ What if your content is the one that captures their attention and becomes their go-to source for information on a particular topic? Producing thought-leadership content can be a daunting task. Most of us don’t have the time…
Ode to Old Posts
Did you know that 75% of blog views and 90% of blog leads come from old posts?¹ Look at your website analytics, do you see traffic going to older blog posts? When was the last time you reviewed these older posts? Older blog posts can be extremely valuable for a website. Not only do they help…
11.4 pieces of content — move prospects through the buying process
Buyers spend hours gathering information and comparing their options before they make a purchase. According to Forrester, on average a person consumes 11.4 pieces of content before making a purchase decision.Now, this doesn’t mean go create sh*t-tons of content. But it does mean be strategic about the content you do create. You want to create an intentional…
Give Away Your Knowledge
People are not really looking for information (like this post), but they ARE looking for a solution to their problem.Giving away your knowledge is not only a great way to help others, but it is also a great way to build your own brand and business. When you show people that you know what you…
The power of reciprocation: how being generous pays off
Reciprocation is the strong desire most people feel to “pay back” what has been given to them. If someone benefits us, we like to benefit them in return. When you are giving of your time, energy and resources to help others, they’re more likely to reciprocate and be interested when you make an offer. When…
The Orangutan Effect
“If you sit down with an orangutan and carefully explain to it one of your cherished ideas, you may leave behind a puzzled primate, but will exit thinking more clearly yourself.” ~ Warren Buffet Teaching others actually teaches yourself. via Chris Hladczuk
How I Am Consistently Putting Out Daily Content
I’m happy to share that I have successfully been publishing daily (weekday) content since Jan 1. 🎉 Until now, I really struggled to produce content on any sort of regular schedule. So what changed? The format and my mindset, for starters. I’m just as busy with clients and family as I was before — nothing…
Hitting Publish
I’m happy to share that I have successfully been publishing daily (weekday) content since Jan 1. 🎉 Until now, I really struggled to produce content on any sort of regular schedule. So what changed? hmm, what didn’t?! Today, I’m breaking down how I am consistently putting out daily content in just a few hours per week. I’m…
