ORANGE STAR BLOG
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
It is difficult to sell to goldfish
We now live in a world where we are more interested in information than ever before, yet researchers claim that we are forgetful, easily distracted, and our attention spans are shorter than those of goldfish. Yay us! As marketers, it is difficult to sell to goldfish. However, there are still ways to hold our attention: Be clear…
Now and Later — use scarcity to encourage action
People have a natural tendency to decide to “do things later” unless there’s a compelling reason to act now.In business, “later” turns into “never” if the customer forgets about you.So how can you encourage people to act immediately?Scarcity.When people feel like they might miss out on a good deal, they’re more likely to take action….
The 5-Second Rule
If someone lands on your website and doesn’t immediately understand what you do, who it’s for, and why it matters, they will leave. In order to keep visitors on your site or reading your content, you need to make sure that the first 5 seconds are clear and concise. This 5-second rule can be applied…
The Problem with Fancy Features
If you want to create a successful product (or service), you need to focus on solving real problems. Too often, businesses try to add in fancy features that don’t really serve a purpose.Steve Jobs famously said “Innovation is not about saying yes to everything. It’s about saying no to all but the most crucial features.”Not all features…
Improve your sales by leveraging the 5 major motivators of human behavior
Have you ever wondered why people buy some things and not others? Or why some people are able to sell ice to Eskimos? It’s not because they have better products or services — it’s because they know how to leverage human behavior. People buy with emotions first and then justify with logic afterward. If your…
Don’t make me think — what should I do next?!
Don’t make me think. It’s a philosophy that good UX designers live by, and it should be your business’s mantra as well.If someone discovers you, whether via referral, social media, speaking, or search engine results, how easy is it for them to determine their next step?Is there clear messaging about what you do and for…
The Power of Why: Your Key to Marketing Success
Good marketing is all about understanding what makes people buy and how to appeal to them. Every person looking to buy a new product or service has experienced this: they find themselves on a website, but they don’t know why this is different than any other site — their interest fades and they move on…
Why does it matter?
Every person looking to buy a new product or service has been through some version of this:They find themselves on a website, they don’t know why this is different than any other site — their interest fades and they move on to something else — ultimately buying from someone else. The first site may have…
