ORANGE STAR BLOG
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
The Essentialist’s Dilemma: Social Media vs. Google
92.96% of global traffic comes from Google search, Google Images, and Google Maps. (Sparktoro, via ahrefs) So then why do people spend so much time and effort on social media? For some, it may make sense. I just can’t help but come back to the core question of essentialism: Are you focusing your time, energy, and attention where it…
Ode to Old Posts
Did you know that 75% of blog views and 90% of blog leads come from old posts?¹ Look at your website analytics, do you see traffic going to older blog posts? When was the last time you reviewed these older posts? Older blog posts can be extremely valuable for a website. Not only do they help…
SEO drives more traffic than organic social media
Many people focus on social media as a way to generate more leads and sales, but the truth is, Organic and Paid Search together dominate website traffic by a wide margin for nearly every industry. In terms of revenue results, Organic Search is also the largest channel.A recent BrightEdge study revealed that: Organic Search remains the dominant…
E-A-T your way to the top in your field: Expertise, Authoritativeness, and Trustworthiness
Have you ever come across an article or website and thought to yourself, 🤔 I’m not sure if I trust this? Who is this person? Why should I believe anything she has to say? It’s never been easier to publish content and share your voice and knowledge with the world. 🎉 It’s also never been…
Simple Guide to Keyword Research 2017
Want to do keyword research the right way? Then check out this insanely actionable SEO tutorial. In this video SEO expert Brian Dean from Backlinko.com reveals his 5-step process for finding awesome keywords that your competition doesn’t know about. Here’s a breakdown of what you’ll learn: The simple, 5-step process he uses to find untapped…
How long does it take to rank in Google? (A study by Ahrefs)
Search marketing experts Ahrefs recently published a study titled How Long Does it Take to Rank in Google. Using a detailed and methodical approach, they sought to find a more quantifiable answer than the usual “It depends.” Here are a few interesting highlights: The average Top10 ranking page is 2+ years old. And those that rank…
What does it cost to SEO my website?
Time and again, clients as me “what does it cost to SEO my website?” And I cringe. There is no simple answer, at least not one they want to hear. Gone are the days where you can spend some time and money optimizing your website with foundational SEO best practices and get the results you’re…
