ORANGE STAR BLOG
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Converting Readers to Believers
With so much information at our fingertips, it can be difficult to get your message heard above the noise. By building a relationship of trust, you will be able to convert readers into believers and get your message heard. And building a relationship of trust is essential for any successful communication campaign. When readers trust what…
Anything You Want
The old rules of business no longer apply to you.You can make your own rules.You can have anything you want.ANYTHING YOU WANT: 40 lessons for a new kind of entrepreneur (first published in 2011 by Seth Godin’s Domino Project) is an inspiring manifesto by CD Baby founder Derek Sivers about living life, appreciating enough, and doing…
Yo’ data is yo’ life — back up your backup
Can you put a price on your data, photos, and notes?If you lost them all, how much would you be willing to pay to get them back?My friend David once told me “Yo’ data is yo’ life”… Back up your backup.Have at least one physical backup (I use Apple’s Time Machine + and an external…
Content Creators Planner Close-out Sale – 50% off printed planners!
How do you know when it is time to stop doing something you have been doing for years? There is no one-size-fits-all answer to this question, but I think you just reach a point where you know. Especially when you are excited and looking forward to what’s next. One day back in the Summer of 2018, my…
On this day in 1991, the World Wide Web opened to the public
On this day in 1991, the World Wide Web opened to the public and everything changed. If you’re like me, you probably can’t imagine living without the internet. It’s hard to believe that it’s only been around for a little over 25 years! The first website was created by Tim Berners-Lee in 1991 and since then,…
Treat all email responses like SMS text messages
Inbox ZERO?! Pffft! Mine is more like Inbox 8,675,309. If your inbox is constantly overflowing and you can’t seem to keep up with responding to emails, then the 5 sentence rule is for you! This personal policy dictates that all email responses — no matter the recipient or subject — will be five sentences or…
The AIDA Framework – Attention > Interest > Desire > Action
The AIDA Framework is a simple yet powerful marketing tool that can help you structure your content in a way that attracts attention, generates interest, and leads to conversions. It works great for website copy, paid ads, email marketing, blog posts — just about anywhere you might want to use persuasive content. Once you’ve piqued your…
Feynman’s 7 “Tricks” for Evaluating Information
We are drowning in information. Most of that information is irrelevant. If only we could sort what matters from what doesn’t.The good news is, you can.In his FS.blog, Shane Parrish shares how to Find the Signal in the Noise. “A large part of wisdom is knowing what to ignore. A large part of expertise is knowing where…
Treat your clients like you love them 🧡
When was the last time you received exceptional customer service? How did it make you feel? Did you tell anyone about it? Treat your clients like you love them. When we feel appreciated and valued, we are more likely to be loyal and stick with a company or person. We are also more likely to…
It is difficult to sell to goldfish
We now live in a world where we are more interested in information than ever before, yet researchers claim that we are forgetful, easily distracted, and our attention spans are shorter than those of goldfish. Yay us! As marketers, it is difficult to sell to goldfish. However, there are still ways to hold our attention: Be clear…
