FROM THE DESK OF JODI HERSH
Essential ideas about branding, marketing and growing a small business
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
With so much information at our fingertips, it can be difficult to get your message heard above the noise. By building a relationship of trust, you will be able to convert readers into believers and…
The old rules of business no longer apply to you.You can make your own rules.You can have anything you want.ANYTHING YOU WANT: 40 lessons for a new kind of entrepreneur (first published in 2011 by Seth…
Can you put a price on your data, photos, and notes?If you lost them all, how much would you be willing to pay to get them back?My friend David once told me “Yo’ data is…
On this day in 1991, the World Wide Web opened to the public and everything changed. If you’re like me, you probably can’t imagine living without the internet. It’s hard to believe that it’s only…
Inbox ZERO?! Pffft! Mine is more like Inbox 8,675,309. If your inbox is constantly overflowing and you can’t seem to keep up with responding to emails, then the 5 sentence rule is for you! This…
The AIDA Framework is a simple yet powerful marketing tool that can help you structure your content in a way that attracts attention, generates interest, and leads to conversions. It works great for website copy, paid…
We are drowning in information. Most of that information is irrelevant. If only we could sort what matters from what doesn’t.The good news is, you can.In his FS.blog, Shane Parrish shares how to Find the Signal in…
When was the last time you received exceptional customer service? How did it make you feel? Did you tell anyone about it? Treat your clients like you love them. When we feel appreciated and valued,…
We now live in a world where we are more interested in information than ever before, yet researchers claim that we are forgetful, easily distracted, and our attention spans are shorter than those of goldfish. Yay us!…
I wish I had learned about this one sooner! Did you know you can screenshot an entire webpage on your iPhone (not just what’s on the screen, but the whole long scrolling page), then save it…
