ORANGE STAR BLOG
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
The Smartist Way: an essentialist roadmap to marketing success (webinar replay)
Tame the chaos, end the overwhelm, and get growing. Most small businesses have a few common goals: BE SEEN AS AUTHORITY (STAND OUT) GET MORE LEADS & OPPORTUNITIES GET NEW CUSTOMERS & MAKE MORE MONEY So why, then, is marketing so hard and overwhelming? Why is it that we start “doing all the things” everyone…
Turning 50, celebrating 25 years in business… and what’s next
I turned 50 in October. My business will turn 25 in June. On one hand, these are just numbers. On the other, it’s staggering to think about. People ask, “how does it feel?” I’m actually excited about it, and at the same time, one of the first things that comes to mind is that one…
Shawn Anchor: The happy secret to better work
Happiness inspires us to be more productive We believe we should work hard in order to be happy, but could we be thinking about things backwards? In this fast-moving and very funny talk, psychologist Shawn Achor argues that, actually, happiness inspires us to be more productive. Did you know: 90% of your happiness comes from…
Roll with the Changes
I have been a designer for over 20 years. During this span, industry technology has changed wildly. When I graduated from Univ. of MI School of Art & Design, the Mac was somewhere between its infancy and adolecscence. There was a small computer lab where we shared 5-6 computers with grayscale monitors, 1 scanner and…
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