ORANGE STAR BLOG
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
On this day in 1991, the World Wide Web opened to the public
On this day in 1991, the World Wide Web opened to the public and everything changed. If you’re like me, you probably can’t imagine living without the internet. It’s hard to believe that it’s only been around for a little over 25 years! The first website was created by Tim Berners-Lee in 1991 and since then,…
Now what? How do we buy from you?
It’s no secret that creating a process for converting leads into customers is one of the most important things you can do for your business.But what’s often overlooked is how important it is to make that process clear and easy to follow.One common reason that leads don’t convert into customers is that they are unsure…
Can you make my website smell like fresh baked cookies? 🍪
Sometimes we focus on details that don’t matter while other times these details can be a winning difference.When it comes to selling a house, it’s clear why making it smell like fresh baked cookies can have a positive impact. It makes potential buyers feel at home and may subconsciously influence a decision.But when it comes…
Wait, before you go…
Did you know that over 70% of visitors who abandon your website will never return? 😲If people are leaving your website without taking any action, that means you’re wasting practically all of your marketing efforts.Considering that existing customers and email subscribers are 16x more likely to make a purchase than a regular website visitor, it’s…
The 5-Second Rule
If someone lands on your website and doesn’t immediately understand what you do, who it’s for, and why it matters, they will leave. In order to keep visitors on your site or reading your content, you need to make sure that the first 5 seconds are clear and concise. This 5-second rule can be applied…
Don’t make me think — what should I do next?!
Don’t make me think. It’s a philosophy that good UX designers live by, and it should be your business’s mantra as well.If someone discovers you, whether via referral, social media, speaking, or search engine results, how easy is it for them to determine their next step?Is there clear messaging about what you do and for…
404 Error Pages — Little things, done right, matter
When it comes to branding, every interaction, no matter how small, has an impact. This is because each interaction is an opportunity to make a good or bad impression. For example, if someone visits your website and clicks on a link that leads to a 404 page not found error, this sends a message to…
Superpowers, 80,000 Ideas, and How to Turn Overwhelm on its Head
In a recent interview with Krista Martin for Six Figure Impact® LIVE, Krista noted that one of my secret weapons is my ability to come up with at least 80,000 ideas for each of my clients. I loved that. Some might find that overwhelming, but if you listen in to the interview, you’ll hear how…
The Smartist Way: an essentialist roadmap to marketing success (webinar replay)
Tame the chaos, end the overwhelm, and get growing. Most small businesses have a few common goals: BE SEEN AS AUTHORITY (STAND OUT) GET MORE LEADS & OPPORTUNITIES GET NEW CUSTOMERS & MAKE MORE MONEY So why, then, is marketing so hard and overwhelming? Why is it that we start “doing all the things” everyone…
Expert Profiles Atlanta Interview: Building the right systems for your business
Listen to “Jodi Hersh – Atlanta Web Designer and Graphic Artist On Building The Right Systems For Your Business” on Spreaker. Listen in iTunes | Youtube | iHeartRadio | Stitcher Atlanta Expert Profiles host Neil Howe interviewed me about building the right systems for your small business. You don’t need a website. You need a…
