ORANGE STAR BLOG
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
The Content Creators Planner — my first physical product
When you have the right idea at the right time and the right person to do it with, something magical happens. It’s like time folds in on itself. You get hyper-focused and things happen very quickly. That’s how it has been with The Content Creators Planner. This is my first physical product (other than my…
Superpowers, 80,000 Ideas, and How to Turn Overwhelm on its Head
In a recent interview with Krista Martin for Six Figure Impact® LIVE, Krista noted that one of my secret weapons is my ability to come up with at least 80,000 ideas for each of my clients. I loved that. Some might find that overwhelming, but if you listen in to the interview, you’ll hear how…
The Smartist Way: an essentialist roadmap to marketing success (webinar replay)
Tame the chaos, end the overwhelm, and get growing. Most small businesses have a few common goals: BE SEEN AS AUTHORITY (STAND OUT) GET MORE LEADS & OPPORTUNITIES GET NEW CUSTOMERS & MAKE MORE MONEY So why, then, is marketing so hard and overwhelming? Why is it that we start “doing all the things” everyone…
Expert Profiles Atlanta Interview: Building the right systems for your business
Listen to “Jodi Hersh – Atlanta Web Designer and Graphic Artist On Building The Right Systems For Your Business” on Spreaker. Listen in iTunes | Youtube | iHeartRadio | Stitcher Atlanta Expert Profiles host Neil Howe interviewed me about building the right systems for your small business. You don’t need a website. You need a…
Turning 50, celebrating 25 years in business… and what’s next
I turned 50 in October. My business will turn 25 in June. On one hand, these are just numbers. On the other, it’s staggering to think about. People ask, “how does it feel?” I’m actually excited about it, and at the same time, one of the first things that comes to mind is that one…
Shawn Anchor: The happy secret to better work
Happiness inspires us to be more productive We believe we should work hard in order to be happy, but could we be thinking about things backwards? In this fast-moving and very funny talk, psychologist Shawn Achor argues that, actually, happiness inspires us to be more productive. Did you know: 90% of your happiness comes from…
Talking WordPress and Ecommerce with Kim Doyal on Facebook Live
Kim Doyal, The WordPress Chick, had me on her show to talk about my Live Love Dogs project, Ecommerce, WordPress, Digital Marketing, and of course… dogs. This was my first Facebook live and my dogs were putting on a show of their own just over my shoulder. If you view the video on Facebook directly,…
Considerations for growing a company of one — self-employed, freelancer, solopreneur
Jodi Hersh · Solopreneur, freelancer, self-employed — should I stay or should I grow? (with Jodi Hersh) When thinking about expanding or growing your company of one, it’s important to remember why you became self-employed in the first place. Was your plan all along to build a business that one day could be sold? Or…
Simple Guide to Keyword Research 2017
Want to do keyword research the right way? Then check out this insanely actionable SEO tutorial. In this video SEO expert Brian Dean from Backlinko.com reveals his 5-step process for finding awesome keywords that your competition doesn’t know about. Here’s a breakdown of what you’ll learn: The simple, 5-step process he uses to find untapped…
How Ideas Spread
Ideas that spread, win. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones. Godin is the author of many books, my favorite of which is Purple Cow. We’ve all driven down highways passing cows. No one stops and says, hey…
