FROM THE DESK OF JODI HERSH
Essential ideas about branding, marketing and growing a small business
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Buyers spend hours gathering information and comparing their options before they make a purchase. According to Forrester, on average a person consumes 11.4 pieces of content before making a purchase decision.Now, this doesn’t mean go…
Read MoreMany people focus on social media as a way to generate more leads and sales, but the truth is, Organic and Paid Search together dominate website traffic by a wide margin for nearly every industry.…
Read MoreOne of the things I love about being an entrepreneur is that there are so many ways to measure success. Revenue is not the only way to keep score. Profit can also be measured in…
Read MoreFaced with a multitude of competing demands, it can be easy to work on the wrong things.There are times I have felt I am the poster child for this. I have too many ideas and…
Read MoreAll new ideas are just a combination of preexisting ideas.So where do you find these preexisting ideas?Everywhere! Inspiration is all around us, we just need to be open to it. Appropriate and recombine — Steal Like…
Read MoreIf you want to create a successful product (or service), you need to focus on solving real problems. Too often, businesses try to add in fancy features that don’t really serve a purpose.Steve Jobs famously…
Read MoreIt’s a common misconception that successful people are more disciplined or have more willpower than the average person. The truth is, they don’t — they build systems to make hard things easier to do.Winging it may…
Read MoreDon’t make me think. It’s a philosophy that good UX designers live by, and it should be your business’s mantra as well.If someone discovers you, whether via referral, social media, speaking, or search engine results,…
Read MoreYesterday I shared some tips for naming a business, product, or service. Several replied asking what inspired my business name Orange Star Design, so here’s my story. In 1993 I incorporated my business as Jodi…
Read MoreMaybe you Can’t Kill the Rooster but you can kill your business/book/product/service with a lousy name. When it comes to naming a business or product, following a few simple tips can make all the difference. Here…
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