ORANGE STAR BLOG
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
The Smartist Way: an essentialist roadmap to marketing success (webinar replay)
Tame the chaos, end the overwhelm, and get growing. Most small businesses have a few common goals: BE SEEN AS AUTHORITY (STAND OUT) GET MORE LEADS & OPPORTUNITIES GET NEW CUSTOMERS & MAKE MORE MONEY So why, then, is marketing so hard and overwhelming? Why is it that we start “doing all the things” everyone…
Expert Profiles Atlanta Interview: Building the right systems for your business
Listen to “Jodi Hersh – Atlanta Web Designer and Graphic Artist On Building The Right Systems For Your Business” on Spreaker. Listen in iTunes | Youtube | iHeartRadio | Stitcher Atlanta Expert Profiles host Neil Howe interviewed me about building the right systems for your small business. You don’t need a website. You need a…
Talking WordPress and Ecommerce with Kim Doyal on Facebook Live
Kim Doyal, The WordPress Chick, had me on her show to talk about my Live Love Dogs project, Ecommerce, WordPress, Digital Marketing, and of course… dogs. This was my first Facebook live and my dogs were putting on a show of their own just over my shoulder. If you view the video on Facebook directly,…
Simple Guide to Keyword Research 2017
Want to do keyword research the right way? Then check out this insanely actionable SEO tutorial. In this video SEO expert Brian Dean from Backlinko.com reveals his 5-step process for finding awesome keywords that your competition doesn’t know about. Here’s a breakdown of what you’ll learn: The simple, 5-step process he uses to find untapped…
How Ideas Spread
Ideas that spread, win. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones. Godin is the author of many books, my favorite of which is Purple Cow. We’ve all driven down highways passing cows. No one stops and says, hey…
How long does it take to rank in Google? (A study by Ahrefs)
Search marketing experts Ahrefs recently published a study titled How Long Does it Take to Rank in Google. Using a detailed and methodical approach, they sought to find a more quantifiable answer than the usual “It depends.” Here are a few interesting highlights: The average Top10 ranking page is 2+ years old. And those that rank…
Why You Need a Mobile Marketing Strategy
To effectively reach your target audience, it’s critical to know what devices they’re using and when. Nearly 40% of people search only on a smartphone in an average day as they look to meet immediate needs. As a result of this shift, more Google searches are happening on smartphones than computers. People expect answers at…
Storytelling in Business
Filmmaker Andrew Stanton (“Toy Story,” “WALL-E”) shares what he knows about storytelling — starting at the end and working back to the beginning. “If history were taught in the form of stories, it would never be forgotten.” ― Rudyard Kipling, The Collected Works Humans have been communicating through stories since the dawn of, well, humans. From cave…
Met Museum Releases High Resolution Artwork Images for Free Use Under Creative Commons license
The Met Museum announced on Feb. 7 that 375,000 high resolution images of artworks in its collection are now available under the Creative Commons license. This means that hundreds of thousands of artworks can now be downloaded and used for free without requiring special permission. Head to the Creative Commons website, and you can search…
Google is cracking down on intrusive popups
Google has announced that it will begin cracking down on “intrusive interstitials” on January 10, 2017, because this type of ad “can be problematic on mobile devices where screens are often smaller.” This is specific to mobile devices and further reinforces Google’s emphasis on the mobile search experience saying that “pages where content is not easily accessible…
