ORANGE STAR BLOG
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Improve your sales by leveraging the 5 major motivators of human behavior
Have you ever wondered why people buy some things and not others? Or why some people are able to sell ice to Eskimos? It’s not because they have better products or services — it’s because they know how to leverage human behavior. People buy with emotions first and then justify with logic afterward. If your…
When there are too many options, we tend to choose none
When there are too many options, we tend to choose none. Too many options can be overwhelming, and when we’re overwhelmed, we’re less likely to make a decision at all. This is the paradox of choice. Simplify your offer and your message. Less is almost always more. The less choice you give people, the easier…
Marketing 911
Do you ever feel like a professional fire-putter-outer? 🔥🚒👩🚒 I often do.My friends, there are no emergencies in marketing. There often is, however, a lack of planning, preparation, and perspective.Seth Godin says, “Marketing is not an emergency. It’s a planned, thoughtful exercise that started a long time ago and doesn’t end until you’re done.”Without a plan,…
The Power of Why: Your Key to Marketing Success
Good marketing is all about understanding what makes people buy and how to appeal to them. Every person looking to buy a new product or service has experienced this: they find themselves on a website, but they don’t know why this is different than any other site — their interest fades and they move on…
Why does it matter?
Every person looking to buy a new product or service has been through some version of this:They find themselves on a website, they don’t know why this is different than any other site — their interest fades and they move on to something else — ultimately buying from someone else. The first site may have…
Featured in VoyageATL
“Small businesses have limited resources — time, money, humans — we can’t do all the things larger organizations can. Traditional approaches don’t work because we fail to execute consistently because we must also do the actual work we deliver to our customers. But what if you could do less and accomplish more? By focusing on…
Livestream with Lee Jackson and Kim Doyal about the Content Creators Planner
Introduction to the Content Creators Planner with Kim and Jodi You can also follow our journey on the Content Creators Facebook Page.
The behind-the-scenes story of creating the Content Creators Planner
Four weeks left in the year. Can you believe it? When I look back on the goals I had created for the last few months of the year it looks like I will hit maybe 50% of them. I’m not being too hard on myself, though, because in that time I’ve accomplished a lot and…
The Content Creators Planner — my first physical product
When you have the right idea at the right time and the right person to do it with, something magical happens. It’s like time folds in on itself. You get hyper-focused and things happen very quickly. That’s how it has been with The Content Creators Planner. This is my first physical product (other than my…
Superpowers, 80,000 Ideas, and How to Turn Overwhelm on its Head
In a recent interview with Krista Martin for Six Figure Impact® LIVE, Krista noted that one of my secret weapons is my ability to come up with at least 80,000 ideas for each of my clients. I loved that. Some might find that overwhelming, but if you listen in to the interview, you’ll hear how…
